BRITISH AIRWAYS

  • Role Freelance conceptual art director
  • For 8Creative
  • Type Staff engagement

BA have 38,000 people worldwide who need to be constantly engaged and kept informed with how the company is doing.

Service was inconsistent. While there is 66% of flyers recommending BA to friends, there was still a big job to be done to win over the 34% who would not recommend or fly with them again. We needed to build awareness of the issue in a disruptive way so that staff noticed and understood the scale of the challenge ahead.

Ambient

Augmented reality