KLM AIRLINES

  • Role Creative Director/Art Director
  • For CARLSON UK
  • Type Integrated

In the UK, KLM were positioned as: ‘Your Local International Airline’.

With a great relationship with our client and the CRM creative we were doing for the frequent flier programme, we were invited to pitch for their ‘above the line’ business.

Which we did. And we won.

This regional press campaign, tracked through travel agents, increased sales by 200%.