AXA PPP HEALTHCARE

  • Role Art Director/Concepts/TV shoot/Client presentation
  • For CARLSON UK
  • Type Integrated – tv, press, dm, digital
AXA appointed Carlson to increase customer acquisition on a payment-by-results (PBR) basis depending on how many medical insurance policies were sold.
Responsive brand ad recruiting new customers with a free 3 months offer Small space national press ads in the Guardian changed people perceptions by positioning AXA as a contributor towards the NHS Highly targeted door drops and inserts to specific groups