AXA PPP HEALTHCARE

AXA appointed Carlson to increase customer acquisition on
a payment-by-results (PBR) basis depending on how many medical insurance policies were sold.

  • Role Art Director/Concepts/TV shoot/Client presentation
  • For CARLSON UK
  • Type Integrated – tv, press, dm, digital

Responsive brand ad recruiting new customers with a free 3 months offer

Small space national press ads in the Guardian changed people perceptions by positioning AXA as a contributor towards the NHS

Highly targeted door drops and inserts to specific groups

Highly targeted door drops and inserts to specific groups

Highly targeted door drops and inserts to specific groups

Direct mail