Art Direction/Concepts/Layout design/Typography/Illustration
Greenpeace wanted to protest against the Government changes to planning laws, allowing fracking companies to drill under people’s homes without consent. Small space press ads asking supporters to sign an anti-fracking petition were produced and backed by social media to gain funding to buy media space.
Also a coordinated campaign ran during the build up to the 2015 general election enabling voters to apply pressure on their constituency candidates to declare where they stood on fracking by signing up to the
“Frack Free Promise”.
Using Twitter to appeal for donations to pay for running the ad
Also, during the 2015 General Election, the public could go online and find out which candidates in their constituency supported the Frack Free Promise
They could then download a letter asking their candidate to oppose fracking and sign up to the Frack Free Promise
In support, Greenpeace installed a life-like ten-metre fracking rig and drill in Parliament Square
The ASA upholds a complaInt by Lord Lipsey regarding the claims that fracking will not reduce household energy bills
The ban draws more media attention to the campaign than the government had bargained for