CYCLISTS TOURING CLUB

  • Role Concepts/Art Direction/Typography/Illustration/Mac Visuals/Artwork
  • For BLUEFROG
  • Type Legacy direct mail
  • Copy Caitlin Bodrugan
The Cyclists Touring Club (CTC) has been campaigning for cyclists rights for 138 years and relied entirely on member subscriptions for funding. This special souvenir pack, the first communication since becoming a charity, was created to appeal to members to leave a gift in their wills. Letter from President Jon Snow A3 folded souvenir insert A3 souvenir insert timeline Donation form Personalised gift poster incentive Each member who pledges a gift in their will receives an exclusive, signed certificate "Tim is a true professional. I have worked with him several times now and have never been disappointed. His work and attention to detail is absolutely outstanding. I would not hesitate in recommending Tim."

David Brady
Design | Art Direction | Typography