WWF - CLIMATE CHANGE

  • Role Concepts/Art Direction/Scamps/Mac visuals
  • For BLUEFROG
Pitch winning work for the WWF “Ends of the Earth Appeal”. To raise funds towards urgent research for the effects of climate change in the North and South polar regions. Outer and opening letter A5 folded insert A5 insert – 1st reveal A5 insert – 2nd reveal A4 donation form and postcard insert “ So there I was, with a dicey pitch deadline approaching and in need of some heavyweight help – fast. I called Tim and within a day he had most of a layout pad filled with ideas. To cut a – thankfully painless – story short, one from the pile of great ideas Tim did that day won the work and went through pretty much as he’d initially scamped it.”

Simon Lane, Creative Director at Bluefrog