The mailing contained a booklet. Each page was opaque. With each turn of a page the message becomes clearer and easier to read, demonstrating how easily treatment can provide a cure.
SIGHTSAVERS - FUNDRAISING
Trachoma is a major cause of visual impairment and blindness in around 37 million people in Africa, if caught in time, the disease can be reversed in 6 weeks at a cost of just 16p.
- Role Art Direction, Design, Copy
- For BRIGHT
- Type Charity, direct mail