Direct mail to lapsed Sky Movies customers announcing the launch of the Sky Movies Disney channel. We sent a mailer in the shape of a wand. Inside was a letter with AR capability that, when scanned with a mobile or tablet would activate the Blippar app which allowed you to watch the trailers for the timeless family classics.
Direct mail “Wand” – “As if by magic”
Inside, the A3 letter, was brought to life through Blippar augmented reality in order to engage with the customer and bring them closer to the Disney experience.
When scanned with the Blippar app customers can experience and enjoy Disney content such as trailers, games and competitions
“Tim is a brilliant professional. He brings loads of experience and insight to every job. And when he speaks, people listen. He’s full of ideas, does the most beautiful visuals, designs, writes, thinks strategically – the whole lot. And he makes me laugh so much that it hurts.”
Creative Director at Table 19