Due to the economic climate, holiday companies were struggling to meet targets and introducing heavy discount promotions. We suggested Virgin should play to it’s strengths by offering more choice and better quality. We developed a quirky ‘Sampling’ brochure to whet peoples appetites with dream holidays abroad.
From a budget of £50k it generated £10m in revenue and won a couple of awards.
The brochure was mailed and placed in Virgin and Sainsburys stores with POS material.
“Tim is a brilliant professional. He brings loads of experience and insight to every job. And when he speaks, people listen. He’s full of ideas, does the most beautiful visuals, designs, writes, thinks strategically – the whole lot. And he makes me laugh so much that it hurts.”
Copywriter/Creative Director at Table 19