In the current economic climate holiday companies are struggling to meet targets and introducing heavy discount promotions.

Instead, we decided to play to Virgin’s strengths in offering more choice and better quality and developed a quirky ‘Sampling’ brochure to whet peoples appetites with dream holidays abroad.

  • Role Art Direction, Concepts, Design, Image searches
  • For TABLE 19
  • Type DM, web integration, in-store
  • Copy Simon Martin
“Tim is a brilliant professional. He brings loads of experience and insight to every job. And when he speaks, people listen. He’s full of ideas, does the most beautiful visuals, designs, writes, thinks strategically – the whole lot. And he makes me laugh so much that it hurts.”

Simon Martin
Creative Director at Kitcatt Nohr

From a £50k production budget, the project accrued over £10 million in revenue and received awards at the maa ‘The best Awards’ and Travel marketing.

The brochure was mailed and placed in Virgin and Sainsburys stores with POS material.