Off-the-page press and mail for the commemorative coin collections and ad hoc awareness campaigns for new coins of the realm.

  • Role Group head/Art direction/Concepts/Typography
  • Type Direct response press/dm
“Great people made my years at Ogilvy in London the most enjoyable of my career. Tim Bennett was one of those people. He consistently produced great work and encouraged everyone around him to do the same. Tim’s passion benefits everyone who works with him.”

Tim Malone
Former Group Head at Ogilvy London

The Gold Sovereign Proof Collections - copy Steve Harrison

Overall ROI increased from 3:1 to 7:1

New coins of the Realm were announced via national press and poster advertising. A certain amount of creative licence was permitted, such as reproducing the coin as a woodcut illustration which had to be approved by the The Royal Mint Advisory Committee whose President was Prince Philip.