THE ROYAL MINT

  • Role Group head/Art direction/Concepts/Typography
  • For OGILVY & MATHER DIRECT
  • Type Direct response press/dm

Off-the-page press and mail for the commemorative coin collections and ad hoc awareness campaigns for new coins of the realm.

The Gold Sovereign Proof Collections - copy Steve Harrison

Overall ROI increased from 3:1 to 7:1

New coins of the Realm were announced via national press and poster advertising.

“Great people made my years at Ogilvy in London the most enjoyable of my career. Tim Bennett was one of those people. He consistently produced great work and encouraged everyone around him to do the same. Tim’s passion benefits everyone who works with him.”

Tim Malone
Former Group Head at Ogilvy London