Off-the-page press and mail for the commemorative coin collections and ad hoc awareness campaigns for new coins of the realm.
The Gold Sovereign Proof Collections - copy Steve Harrison
Overall ROI increased from 3:1 to 7:1
New coins of the Realm were announced via national press and poster advertising.
“Great people made my years at Ogilvy in London the most enjoyable of my career. Tim Bennett was one of those people. He consistently produced great work and encouraged everyone around him to do the same. Tim’s passion benefits everyone who works with him.”