THE ROYAL MINT

Off-the-page press and mail for the commemorative coin collections and ad hoc awareness campaigns for new coins of the realm.

Over 9 years, the business grew year on year in terms of quality of work produced and improving ROI from 3:1 to 7:1.

  • Role Brand Guardian, Art direction, concepts, typography
  • For Ogilvy & Mather Direct
  • Type Direct marketing – Brand response – off the page sales
  • Copy Steve Harrison, Pam Craik
“Great people made my years at Ogilvy in London the most enjoyable of my career. Tim Bennett was one of those people. He consistently produced great work and encouraged everyone around him to do the same. Tim’s passion benefits everyone who works with him.”

Tim Malone
Former Group Head at Ogilvy London

The Gold Sovereign Proof Collections - copy Steve Harrison

Overall ROI increased from 3:1 to 7:1

New coins of the Realm were announced through national press and poster advertising. A certain amount of creative licence was permitted but had to be approved by the President of The Royal Mint – Prince Philip