HARRODS - CRM

Harrods by Invitation loyalty programme for high-spending customers, sent personally from Mohammed Al Fayed

  • Role Creative Direction, logo design, design and layout, client facing
  • For CARLSON MARKETING
  • Illustrator Stephen Wiltshire
  • Copy Joe Videan
  • Photography In house, stock
“Tim brought a huge amount of experience to a brief, concepts were delivered with compelling insight and his art direction was considered and invariably on-brand from day one.”

Chris Mather
Head of Behaviour Change

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Storecard

Harrods by Invitation is a loyalty programme for high-spending customers, sent personally from Mohammed Al Fayed.

47,000 of Harrod’s most loyal customers, targeted by demographics and behaviour, were selected to receive the invitation brochure featuring all the benefits of HBI membership.

Once registered they can begin to redeem shopping points in exchange for luxurious rewards that money can’t buy such as…

…chauffeur-driven trips to the studios of Boodle & Dunthorne to create their own jewellery with top designer Rebecca Hawkins

…a day in Florence with the Harrods bed linen buyer

…spend the day at The Chairman’s 65,000-acre Balnagown estate

…or enjoy lavish hospitality at The Cottage, home of Fulham FC.

Customers spending over £50k were enrolled in to the top tier of the programme – the exclusive ‘Chairman’s Circle’