HARRODS

  • Role Creative Director/Art direction/Design
  • For CARLSON
  • Illustrator Stephen Wiltshire

Harrods by Invitation (HBI) is a shopper loyalty programme for high-spenders, sent personally from Mohammed Al Fayed.
Once registered they can begin to redeem shopping points in exchange for luxurious rewards that money can’t buy.

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Storecard

Customers spending over £50k were enrolled in to the top tier of the programme – the exclusive ‘Chairman’s Circle’

"Tim brought a huge amount of experience to a brief, concepts were delivered with compelling insight and his art direction was considered and invariably on-brand from day one.”

Chris Mather
Head of Behaviour Change