LR BRAND CIGARETTES

New cigarette brand launch activity to compete in the American
heritage market by firstly, producing a brand “story” book called '‘The Tobacco Tradition” that, according to the client, had to be “Classy,
readable and, above all, the truth!''

Direct marketing, POS, merchandising, experiential

  • Role Art Direction, concept, research, overseeing design, illustration, print
  • For SAATCHI & SAATCHI
  • Copy Joe Videan
“I’ve had the pleasure of working with Tim at Saatchi & Saatchi, Leonardo, STO and most recently at WDMP. He’s always been a dependable, hardworking professional and an agile conceptual thinker who has given me support in both day to day delivery of creative work and winning new business. Whenever I need freelance resource he is always on my list to call.”

Gary Sharpen
Former CD (Integrated) Saatchi & Saatchi Advertising

Brand guidelines

Enamel signage

PR stunt

In the whole time I managed his projects I found Tim to be very professional, committed and took care over everything he did.

We worked well as a team. I found he had a good eye for detail and we produced some highly creative work as a group, which was beautifully art directed. I can certainly say that when we worked together it was very rewarding. I’m still proud of it today.

We also had lots of fun. I would highly recommend Tim as being good all round!"

Jo Russell
Senior Project Manager & Print Specialist at VCCP