Rothman’s launched LR Brand cigarettes to compete in the American heritage market.

The task was to create a brand personality from the ground up
with guidelines and the brand “story". We created a book titled '‘The Tobacco Tradition”. Limited edition copies were hand delivered to CEO’s of the UKs top retailers.

  • Role Art Direction/Concepts/Layout design
  • Type Branding

1st spread

“I’ve had the pleasure of working with Tim at Saatchi & Saatchi, Leonardo, STO and most recently at WDMP. He’s always dependable, hardworking professional and an agile conceptual thinker who gives support in both day to day delivery and new business. Whenever I need freelance resource he is always on my list to call.”

Gary Sharpen
Former CD (Integrated) Saatchi & Saatchi Advertising

Leather cover, gold debossed type

Debossed logo on reverse

2nd spread

Scraperboard illustrations

Brand guidelines

Enamel signage

Leaflet in store

Guerilla marketing concept

In the whole time I managed his projects I found Tim to be very professional, committed and took care over everything he did.

We worked well as a team. I found he had a good eye for detail and we produced some highly creative work as a group, which was beautifully art directed. I can certainly say that when we worked together it was very rewarding. I’m still proud of it today.

We also had lots of fun. I would highly recommend Tim as being good all round!"

Jo Russell
Senior Project Manager & Print Specialist at VCCP