• Role Art Direction/Concepts/Layout design
  • Type Branding

Rothman’s launched LR Brand cigarettes to compete in the American heritage market.

The task was to create a brand personality from the ground up with guidelines and the brand “story". We created a book titled '‘The Tobacco Tradition”. Limited edition copies were hand delivered to CEO’s of the UKs top retailers.

1st spread

Leather cover, gold debossed type

Debossed logo on reverse

2nd spread

Original scraperboard illustrations

Brand guidelines

Enamel signage

In store collateral

Guerilla marketing concept

In the whole time I managed his projects I found Tim to be very professional, committed and took care over everything he did.

We worked well as a team. I found he had a good eye for detail and we produced some highly creative work as a group, which was beautifully art directed. I can certainly say that when we worked together it was very rewarding. I’m still proud of it today.

We also had lots of fun. I would highly recommend Tim as being good all round!"

Jo Russell
Senior Project Manager & Print Specialist at VCCP